We spoke to the man making viral Lego-style AI videos for Iran. Experts say it’s powerful propaganda
AI-Generated Clips Fueling Iran’s Narrative in Viral Spread
These AI videos, resembling the iconic Lego aesthetic, have captivated millions with their bold visuals and rapid pacing. Featuring dramatic scenes of children in peril, military confrontations, and references to Donald Trump, they are far more than playful animations—they serve as a potent tool for Iranian influence. The BBC podcast Top Comment recently interviewed a representative of Explosive Media, the creator behind these clips, who chose to remain anonymous as Mr. Explosive.
From Independence to Alleged State Support
Initially, Explosive Media described itself as fully autonomous. But during the conversation, Mr. Explosive acknowledged Iran as a “customer,” a term he had not previously used publicly. The videos, he explained, aim to portray Iran as a defender against global oppression, particularly from the United States. Despite their garish style, the content resonates widely, with viewers sharing and reacting fervently.
Breaking Down the Propaganda Strategy
Mr. Explosive’s team, consisting of fewer than ten members, uses Lego-style graphics to ensure broad accessibility. “It’s a world language,” he said, emphasizing the universal appeal. The videos are frequently shared by Iranian and Russian state media accounts on X, reaching millions. When asked about the Epstein files, he argued they symbolize the “confrontation” between Iran, “seeking truth and freedom,” and “those who associate themselves with cannibals,” a theory lacking solid evidence.
“Slopaganda” is too weak a term to capture how powerful this “highly sophisticated” content is,” said Dr. Emma Briant, a propaganda expert. “AI has allowed authoritarian countries to target Western audiences more effectively than ever before.”
Fact Checks and Alternative Narratives
One clip shows an Iranian military capturing a US fighter jet pilot. However, US officials confirmed the pilot was rescued by special forces on April 4. Mr. Explosive disputed this, claiming the “main goal was to steal uranium.” He further criticized US narratives, asserting that “only 13% of what Mr. Trump says is based on facts.”
Rising Popularity Amid Conflict
Since their debut in early 2025, the Lego-style videos have gained immense traction, especially during the US-Iran war. The content has grown increasingly detailed, depicting Gulf power stations, airports, and industrial sites obliterated by Iranian missiles. While some scenes may exaggerate, the blend of Western data-driven AI tools and culturally resonant visuals has made these clips a formidable propaganda asset, according to Dr. Tine Munk, a cyber warfare expert at Nottingham Trent University.